How to become a Marketing Account Executive

Marketing Account Executives manage client relationships, develop and sell integrated marketing, advertising, media, public relations, and digital marketing solutions, and drive revenue through consultative selling, campaign execution, reporting, and account growth.

Top Skills Required

  • Integrated marketing communications
  • Advertising and media sales
  • Consultative selling

Education & Certifications

Typical: Bachelor's degree in marketing, business, communications, journalism, advertising, public relations, radio/television, or a related field.

Alternative paths:

  • Proven career track in business, marketing, advertising, media, or sales
  • Equivalent professional experience