How to become a Sales Manager

Sales Managers lead sales teams, develop territories and customer relationships, drive revenue and retention, manage performance, and coach representatives toward quota and business objectives.

Top Skills Required

  • Sales planning
  • Territory management
  • Quota and KPI management

Education & Certifications

Typical: Bachelor's degree in business administration, sales, marketing, or a related field, or equivalent experience.

Alternative paths:

  • High school diploma or GED with relevant sales and management experience
  • Industry-specific certifications or training
  • Equivalent experience in sales leadership