CRM Program Marketing Manager (Remote)

Job Description

• Lead remote lifecycle marketing strategy and execution for email, push, and SMS campaigns in Experian's Home and mortgage vertical.
• Manage CRM campaigns from planning and launch through performance measurement, optimization, and scaling.
• Use segmentation, A/B testing, campaign data, and analytics to improve customer engagement and personalized communications.
• Partner with product, marketing, analytics, and other stakeholders; coordinate campaigns with product launches and business goals.
• Requires 7+ years in email marketing, CRM, lifecycle marketing, or a related area, enterprise-scale communications experience, and a bachelor's degree in marketing, business, communications, or a related field.