Director of Paid Media

Job Description

• Lead end-to-end full-funnel paid media strategy and execution for Versant's News portfolio, supporting CNBC and MS NOW across awareness, acquisition, engagement, retention, and conversion.
• Manage paid media budgets, forecasting, financial reconciliation, internal billing, agency oversight, campaign optimization, and performance reporting.
• Drive direct-to-consumer subscription and audience growth using attribution, incrementality, analytics, and customer-lifecycle/LTV insights.
• Requires a Bachelor's degree or equivalent practical experience and 8 years leading paid media strategy and execution, preferably in digital media, streaming, subscription, news, or DTC businesses.
• Hybrid role based in Englewood Cliffs, NJ, with onsite work three days per week; salary is $130,000–$150,000 plus bonus and long-term incentive eligibility; full-time.