Head of Digital Marketing & E-Commerce

Job Description

• Visby Medical is hiring a remote, full-time Head of Digital Marketing & E-Commerce for its biotech and medical-diagnostics business.
• Own Google Ads / SEM, paid acquisition, blended CAC reduction, DTC website conversion-rate optimization, Amazon growth, and brand/creative across channels.
• Lead future product launches and OTC go-to-market strategy, including building product websites, brands, and acquisition playbooks from the ground up.
• Requires real OTC / DTC consumer-health marketing experience, command of Google Ads / SEM, web/CRO, analytics, and Amazon, plus a track record of reducing CAC while scaling spend.
• Full COVID vaccination is required, with reasonable accommodations for medical or religious reasons considered; compensation is $185,000–$200,000/year.