Paid Media Specialist (Digital Marketing Entry Level) – Austin, TX

Job Description

• Entry-level Paid Media Specialist role at Optimal in Austin, TX, supporting the overall execution of paid media campaigns for designated clients.
• Create, launch, analyze, test, and optimize campaigns across Google, Facebook, Amazon, and other digital media channels, including keywords, bids, ad copy, creative, and landing pages.
• Use Google Analytics, Google Ads, Facebook Analytics, Power BI, Excel, and PowerPoint for performance analysis, reporting, and budget decisions.
• Manage monthly client advertising budgets with media spends of up to seven figures and track daily pacing to meet client deliverables.
• Requires some paid media campaign experience; a 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field is required, though relevant school, internship, or work experience may substitute. Hybrid schedule; no visa sponsorship available.