Product Manager - Business Model Strategy

AdobeSan Francisco, CA

Posted: 2026-09-16

Job Description

{"title":"Product Manager - Business Model Strategy","company_name":"Adobe","location":"San Francisco, CA","via":"Adobe Careers","job_highlights":[{"title":"Qualifications","items":["​What You’ll Need to Succeed","We are looking for an analytical wiz with high initiative, a strategic approach and quantitative talent","3+ years of proven experience crafting pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization","Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows","The ability to simplify the complex, quickly define the core problem and frame the solution approach","Attention to detail balanced by comfort with ambiguity","Excellent deck-writing, communication, and upward-influencing skills","Strong EQ and leadership ability.","Intellectual curiosity","Experience driving consensus in a large matrixed organization","A background in strategy consulting, product management, product marketing, and/or change-management, ideally in software/technology, are all big pluses","MBA"]},{"title":"Benefits","items":["Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets","The U.S. pay range for this position is $105,300 -- $205,150 annually","In California, the pay range for this position is $141,700 - $205,150","At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans","Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP)","In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award"]},{"title":"Responsibilities","items":["Our team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market. We do this by driving initiatives that optimize new and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy.","This particular role will focus on developing pricing and packaging strategies to address the needs of individual customers across our Firefly suite of offers","Work will also involve determining the pricing of generative AI tools available for individual customers across both Firefly & Creative Cloud products","Support defining and optimizing monetization strategy for Firefly Individual offers, including defining portfolio optimizations strategies and recommending enhancements to product roadmaps and configurations","Continuously determine how to best monetize newly developed generative AI features, adding them to our credit rate cards where necessary","Develop and conduct qualitative customer research","Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger","Collect, synthesize and analyze industry and competitor data","Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin","Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval","We also ensure smooth execution of our proposals","Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing commerce systems, balancing proposals between theoretical monetization potential vs. operational complexity and practicality","Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals","Complete post-mortems to ensure proposals are successful and/or refine"]}],"share_link":"https://www.google.com/search?ibp=htl;jobs&q=Product+Strategy&htidocid=wdWUvIqda7v3_A2fAAAAAA%3D%3D&hl=en-US&shem=epsd1,rimspwouoe&shndl=37&shmd=H4sIAAAAAAAA_xXMQQrCMBBAUdz2CF3NWrQRwY1urIKCUBB6gDJJhzQSZ0omhXoWL2vd_M2DX3xXxfmZpJ9chgYZPSXYwmXSwKQKjfQUoc0JM_nPIg-xoITJDSAMdxEfqTwNOY96NEY1Vl4z5uAqJ28jTFZm8xKr_3Q6YKIxLrNuf9jN1ch-Xda9WILA0CLDLSG7oE42cK1_RoTszp4AAAA&shmds=v1_ARwrE23LXkvfGN9VMR569H7QZXVvG2l5wf-ITDugNP8PX0UZ8Q&source=sh/x/job/li/m1/1#fpstate=tldetail&htivrt=jobs&htiq=Product+Strategy&htidocid=wdWUvIqda7v3_A2fAAAAAA%3D%3D","thumbnail":"https://serpapi.com/images/i/iVBORw0KGgoAAAANSUhEUgAAADgAAAA4CAMAAACfWMssAAAAbFBMVEX____rEADqAADrAADvYF3zmJf50ND73d3uTEr-9_f61NT3uLjvY2H97e3--vr1qajsLirygH7xenj2sLDuU1HsKiXzkpHtRkP1oqHsIRv4x8buWFb86Ojyh4bsNTHtOTbwbGrwc3LrGRL4v74jR0NxAAABvklEQVRIidWW28KCIBCEZclKO5hZ_ZWde_93_NWomGU53DaXwLg4fLhm2W-r3IwstbNk45y0Jdqm-hakQDRONO6YUc8TjVox0SLJNyPHmCcZ_5yKSqf4Jk7BruQzwbh2Cyo9jfsKoWBXchI17mVjHTUeRKOiZcR3lH2KqoixFaIZ4lmFfSdPwSiwZ68xAiz48CFBYBt7LSG0QWAvVjT6yqglv6-EghW7JwFgb3YFKtgr-4EFTPW9G6mxpA_YHHZaZvyKeYGFfV2GIRaPDOyTRdOrwZIysFMeTaclxiMCO3Gi6bXGkhKwtRON8zgRWNiUiabXFeNxga2EaJxxCdgtGIvPOPt4OV_YsRhNrzvulQM7grMorZkyCCx0NnZcKyx5gknobLSHuX0IWJwrYI7FA_cZbqy-sfe_4V5tYOGUnWs3xnisXwLW2fK3doaTgw9YPCpFH-VSPN9XkTub-p4L-w35ACt3Nvt15xjPG1ifrVtyfq04iifi62yDzLMfaHwBO_V0tmGJSTAXgPV3NvW9JzyeHlh_ZxuWmC8iNtwB2KCva1m-eBr4xXRErYmHDTdZPQprY65K1cLP7zr7Hf0DPuoSKc7w0JwAAAAASUVORK5CYII.png","extensions":["4 days ago","Full-time","No degree mentioned"],"detected_extensions":{"posted_at":"4 days ago","schedule_type":"Full-time","qualifications":"No degree mentioned"},"source_link":"https://careers.adobe.com/us/en/job/R169989/Product-Manager-Business-Model-Strategy","job_title":"Product Manager - Business Model Strategy","description":"The Opportunity \n\nWe are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe’s Creativity and Productivity business segment (historically referred to as Digital Media and home to such premier products as  Creative Cloud,  Acrobat,  Photoshop, Illustrator and Firefly).  We are a highly visible team responsible for making strategic recommendations that have a significant financial impact.    \n\n\n\nOur team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market.  We do this by driving initiatives that optimize new and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy.  \n\n\n\nAs such, the right candidate will find this to be a strong foundation for growth and an outstanding opportunity to have a material impact on the business.    \n\n\n\nWhat You’ll Do \n\nThis particular role will focus on developing pricing and packaging strategies to address the needs of individual customers across our Firefly suite of offers. Work will also involve determining the pricing of generative AI tools available for individual customers across both Firefly & Creative Cloud products. This may involve the following activities: ​\n\nSupport defining and optimizing monetization strategy for Firefly Individual offers, including defining portfolio optimizations strategies and recommending enhancements to product roadmaps and configurations \n\nContinuously determine how to best monetize newly developed generative AI features, adding them to our credit rate cards where necessary \n\nDevelop and conduct qualitative customer research \n\nDesign and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger \n\nCollect, synthesize and analyze industry and competitor data \n\nDevelop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin \n\nDevelop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval \n\n\n\nWe also ensure smooth execution of our proposals. \n\nEngage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing commerce systems, balancing proposals between theoretical monetization potential vs. operational complexity and practicality \n\nCollaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals \n\nComplete post-mortems to ensure proposals are successful and/or refine.\n\n\n\n​What You’ll Need to Succeed\n\nWe are looking for an analytical wiz with high initiative, a strategic approach and quantitative talent. \n\n3+ years of proven experience crafting pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization. \n\nUnderstanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows. \n\nThe ability to simplify the complex, quickly define the core problem and frame the solution approach. \n\nAttention to detail balanced by comfort with ambiguity. \n\nExcellent deck-writing, communication, and upward-influencing skills. \n\nStrong EQ and leadership ability.  \n\nIntellectual curiosity. \n\nExperience driving consensus in a large matrixed organization. \n\nA background in strategy consulting, product management, product marketing, and/or change-management, ideally in software/technology, are all big pluses. \n\nFamiliarity with creative workflows is a plus. \n\nMBA.\n\n​\n\n\nAbout Adobe\n\nAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\n\n\nOur 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \n\n\nLet’s Adobe together\n\nAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\n\n\nAdobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\n\n\nAdobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.\n\n\nAI Use Guidelines for Interviews:\nOur interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\n\n\nAt Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\n\n \n\nExpected Pay Range:\n\nOur compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,300 -- $205,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. \n\n\n\nIn California, the pay range for this position is $141,700 - $205,150\n\n\nAt Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\n\n\n\nIn addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\n\n\n\n\n\nState-Specific Notices:\n\n\n\nCalifornia:\n\nFair Chance Ordinances\n\nAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\n\n\n\nColorado:\n\nApplication Window Notice\n\n\n\nIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\n\n\n\nMassachusetts:\n\nMassachusetts Legal Notice\n\nIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","apply_options":[{"title":"Adobe Careers","link":"https://careers.adobe.com/us/en/job/R169989/Product-Manager-Business-Model-Strategy?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Indeed","link":"https://www.indeed.com/viewjob?jk=68e67be8bad2b517&utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"LinkedIn","link":"https://www.linkedin.com/jobs/view/product-manager-business-model-strategy-at-adobe-4460959961?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"ZipRecruiter","link":"https://www.ziprecruiter.com/c/Adobe/Job/Product-Manager-Business-Model-Strategy/-in-San-Francisco,CA?jid=c03ecffe065f9ccd&utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Glassdoor","link":"https://www.glassdoor.com/job-listing/product-manager-business-model-strategy-adobe-JV_IC1147401_KO0,39_KE40,45.htm?jl=1010178848756&utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Teal","link":"https://www.tealhq.com/job/product-manager-business-model-strategy_7ea1a23fde006abfc28dcd8b28b8d7f51802d?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Accel Job Board","link":"https://jobs.accel.com/companies/frame-io/jobs/87707643-product-manager-business-model-strategy?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Monster","link":"https://www.monster.com/job-openings/product-manager-business-model-strategy-san-francisco-ca--4ac73a18-2337-4ca2-8bb0-15d4ce6b40cb?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"}],"job_id":"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"}

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