Senior Director, Global Growth Marketing

Job Description

• Senior Director-level, full-time global marketing leadership role for Waters Advanced Diagnostics (ADx), focused on establishing the division as an innovative, top-tier in vitro diagnostics company.
• Lead global brand positioning, portfolio and solution marketing for Modular Kiestra, Project Centaur, and Synapsis; disease-state marketing across sepsis, antimicrobial resistance, women’s health, endocrinology, newborn screening, and pediatric care.
• Drive integrated demand generation, global events, customer engagement, digital commerce, website migration, eCommerce evolution, Waters–BD integration, and the Advanced Diagnostics brand launch.
• Build and lead a high-performing matrixed global marketing organization, Centers of Excellence, talent strategy, go-to-market execution, campaign analytics, budgeting, forecasting, and ROI optimization.
• Requires a Bachelor’s degree in marketing, Business, or a related field; MBA preferred; 10–15+ years of progressive B2B marketing leadership experience; IVD diagnostics marketing experience strongly preferred; and expertise with Salesforce, Marketo, CRM, marketing automation, and advanced analytics.