UX/UI Lead

Job Description

{"title":"UX/UI Lead","company_name":"Bobbie","location":"Anywhere","via":"Teal","job_highlights":[{"title":"Qualifications","items":["A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration","Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement","Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams","Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback","Strong understanding of accessibility standards (WCAG) and inclusive design practice","Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners","Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices","Strong typography, layout, and color theory skills","Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS)","Proactive — can take initiative to get things done","Curious — love learning and staying on top of emerging trends","A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration","Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement","Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams","Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems","Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback","Strong understanding of accessibility standards (WCAG) and inclusive design practice","Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners","Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices","Strong typography, layout, and color theory skills","Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly","Experience in health, wellness, baby/parenting, or CPG/e-commerce categories","Familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing)","Experience with lifecycle/CRM tooling (e.g., Klaviyo)","Front-end fluency (HTML, JavaScript, CSS)"]},{"title":"Benefits","items":["Competitive stock options","401k with employer match","Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction","US-based remote work model","Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)","16 paid company holidays, plus an end of year holiday shut down","16 weeks of paid parental leave with the option to take an additional 8 months unpaid","One year subscription to Bobbie","\\$75 monthly internet stipend","Co-working space reimbursement"]},{"title":"Responsibilities","items":["As the UX/UI Lead, you'll sit on Bobbie's Digital Product (Platform) team and own end-to-end design for our subscription and ecommerce experience — the flows that keep thousands of parents feeding their babies without interruption","You'll partner with the Director of Digital Product, Product Managers, and Engineers to translate business goals into user-centric solutions, set the bar for UX/UI craft across the org, keep our design system pristine, and work daily alongside Creative, Platform, and Lifecycle to make sure every touchpoint feels like Bobbie","This is an individual-contributor role — you won't have direct reports, but you will direct and mentor external contractors and lead projects through the full UX/UI phase","Lead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby","Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model","Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages","Design System & Craft","Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up","Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design","Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools","Research & Validation","Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel","Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX","Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice","Creative: Partner hand-in-hand to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie","Platform: Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web","Lifecycle: Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription","Brand: Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning","Project & Process Leadership","Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value","Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase","Contractor Management","Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables","Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems","Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly","Every flow you design determines whether a subscriber gets their formula on time, understands their options during a stressful moment, or feels supported through a feeding-stage change","This role sits at the center of Creative, Platform, and Lifecycle because the subscription experience only works when all three tell one consistent story","Lead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby","Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model","Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages","Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up","Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design","Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools","Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel","Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX","Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice","Partner hand-in-hand with Creative to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie","Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web","Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription","Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning","Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value","Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase","Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables"]}],"share_link":"https://www.google.com/search?ibp=htl;jobs&q=UI&htidocid=uLfAzQw_-t1zaiQ7AAAAAA%3D%3D&hl=en-US&shem=epsd1,rimspwouoe&shndl=37&shmd=H4sIAAAAAAAA_xXMsQrCMBAA0L0_IDidq2AigotuLqJ0KwG3kqRHkhLvQu-G-vfq8sbXfbqde1n3gB79BAd4cgBBv8QMTHBnThW316za5GKtSDVJ1GuJJvLbMmHg1c4c5M8o2S_YqlccT-fjahql_ebGIRSEQuCoKE4w_AKUL_F1h-J7AAAA&shmds=v1_ARwrE22HW8WxNRIz7pcGzekmts8aFztWRhEPatv-Fxig4tRJhw&source=sh/x/job/li/m1/1#fpstate=tldetail&htivrt=jobs&htiq=UI&htidocid=uLfAzQw_-t1zaiQ7AAAAAA%3D%3D","extensions":["2 days ago","126,245–175,000 a year","Work from home","Full-time","No degree mentioned","Health insurance","Dental insurance"],"detected_extensions":{"posted_at":"2 days ago","salary":"126,245–175,000 a year","work_from_home":true,"schedule_type":"Full-time","qualifications":"No degree mentioned"},"source_link":"https://www.tealhq.com/job/ux-ui-lead_7ea1a927f1adbbdfe813730c819a135087b1d","job_title":"UX/UI Lead","description":"About the position\n\nAs the UX/UI Lead, you'll sit on Bobbie's Digital Product (Platform) team and own end-to-end design for our subscription and ecommerce experience — the flows that keep thousands of parents feeding their babies without interruption. You'll partner with the Director of Digital Product, Product Managers, and Engineers to translate business goals into user-centric solutions, set the bar for UX/UI craft across the org, keep our design system pristine, and work daily alongside Creative, Platform, and Lifecycle to make sure every touchpoint feels like Bobbie. This is an individual-contributor role — you won't have direct reports, but you will direct and mentor external contractors and lead projects through the full UX/UI phase.\\n\\nSubscription Experience Design\\nLead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby.\\nBring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model.\\nDesign wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages.\\nDesign System & Craft\\nOwn Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up.\\nDevelop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design.\\nEstablish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools.\\nResearch & Validation\\nPlan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel.\\nConduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX.\\nKeep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice.\\nCross-Functional Collaboration\\nCreative: Partner hand-in-hand to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie.\\nPlatform: Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web.\\nLifecycle: Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription.\\nBrand: Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning.\\nProject & Process Leadership\\nClearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value.\\nSet clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase.\\nContractor Management\\nDirect and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables.\\nWho You Are\\nExtensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred).\\nA portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration.\\nProven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement.\\nStrong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams.\\nExpert-level Figma skills and a track record of building and maintaining clean, scalable design systems.\\nExperience managing or mentoring other designers or external contractors, including giving direction and quality feedback.\\nStrong understanding of accessibility standards (WCAG) and inclusive design practice.\\nExcellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners.\\nNuanced understanding of ecommerce, customer journeys, and industry trends and best practices.\\nStrong typography, layout, and color theory skills.\\nEffective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly.\\nBonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS).\\nWhile Also Being\\nPassionate — about what we are doing.\\nProactive — can take initiative to get things done.\\nCurious — love learning and staying on top of emerging trends.\\nExcited about working at an early-stage startup — where you may end up doing all kinds of things!\\nWhy This Role Matters\\nAt Bobbie, design isn't decoration — it's the thing standing between a parent and their baby's next meal. Every flow you design determines whether a subscriber gets their formula on time, understands their options during a stressful moment, or feels supported through a feeding-stage change. This role sits at the center of Creative, Platform, and Lifecycle because the subscription experience only works when all three tell one consistent story.\\nYou’re inspired by our core values: Be Radical, Nurture the Tension, Deliver Ounce by Ounce, Don’t Assume.\n\nResponsibilities\n\nLead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby.Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model.Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages.Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up.Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design.Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools.Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel.Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX.Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice.Partner hand-in-hand with Creative to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie.Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web.Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription.Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning.Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value.Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase.Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables.Requirements\n\nExtensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred).A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration.Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement.Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams.Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems.Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback.Strong understanding of accessibility standards (WCAG) and inclusive design practice.Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners.Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices.Strong typography, layout, and color theory skills.Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly.Nice-to-haves\n\nExperience in health, wellness, baby/parenting, or CPG/e-commerce categoriesFamiliarity with subscription/billing platforms (e.g., Recharge, Stripe Billing)Experience with lifecycle/CRM tooling (e.g., Klaviyo)Front-end fluency (HTML, JavaScript, CSS)Benefits\n\nCompetitive stock options401k with employer matchEmployee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deductionUS-based remote work modelFlexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)16 paid company holidays, plus an end of year holiday shut down16 weeks of paid parental leave with the option to take an additional 8 months unpaidOne year subscription to Bobbie\\$75 monthly internet stipendCo-working space reimbursement","apply_options":[{"title":"Teal","link":"https://www.tealhq.com/job/ux-ui-lead_7ea1a927f1adbbdfe813730c819a135087b1d?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Built In","link":"https://builtin.com/job/ux-ui-lead/11186451?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"IxDF","link":"https://ixdf.org/jobs/ux-ui-lead-remote?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Startup Jobs","link":"https://startup.jobs/ux-ui-lead-bobbie-10081251?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"The Design Project","link":"https://designproject.io/jobs/uxui-lead-at-bobbie-odl61x?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"PCDN.Global","link":"https://pcdn-global.jobboardly.com/jobs/ux-ui-lead-ab0184e4?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Talents By Vaia","link":"https://talents.vaia.com/companies/perfict-global-inc/ux-ui-lead-133941775/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"},{"title":"Haystack","link":"https://haystackapp.io/jobs/120eba76-4e2f-4b43-820a-39295f311ed1?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"}],"job_id":"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"}